
"Products are made in the factory, but brands are created in the mind."
Walter Landor
Branding and consumer research pioneer
Creating bonds of trust, respect and customer loyalty.
A brand design legend, Walter Landor, pioneered the field of branding and consumer research.
INTOUCH's diversely talented and eclectic troupe of creative "imagineers" are renowned for helping companies and organizations worldwide connect on a very spontaneous and emotional level with clients and customers crossing all cultures, demographic profiles and market types.
Specializing in capturing an organization's or product's unique qualities, attributes or distinct character and identity, INTOUCH's brand image team prides themselves in creating bonds of trust, respect, and ultimately customer loyalty for their client's products, services or special offerings.
An organization's or company's unique identity and attributes are exclusive only to them. Putting these qualities and features on public display not only significantly enhances market awareness and product/service perception, but in the right hands, can serve to dramatically impact sales, and ultimately, revenue and bottom line performance!
Every INTOUCH project is launched from that exact strategic business perspective. We understand that consumers are capable of loyalty even beyond reason if we are able to truly connect with them on an emotional level - in ways that resonate deeply with their sense of self, their core values, principles and inherent human qualities.
As Kevin Roberts, CEO of Saatchi and Saatchi Worldwide states, "Human beings are powered by emotion, not reason. Study after study has proven that if the emotion centers of our brain are damaged in some way, we don't just lose the ability to laugh or cry, we lose the ability to make decisions - alarm bells for every business right there."
"Today's business is truly not as much about selling a product, as it is about selling a feeling," as INTOUCH co-founder Ray Kuik affirms. In today's competitive global economy, it is incumbent upon marketing creatives to go well beyond simply promoting product features and benefits, but rather to dig deep and uncover and project that intangible well of personality, distinctness and color that is particular to every dynamic organization.
Through the interactive and digital world of sight, sound and motion, INTOUCH is able like never before, to reach out and touch both the heart and soul of consumers, in ways that can move to tears, bring a smile to a face and create bonds of loyalty for life.
