"True interactivity is not about clicking on icons or downloading files, it’s about encouraging communication."
Ed Schlossberg
Designer, author, artist
Enhancing the customer experience through sight, sound, and motion
Internationally recognized designer, Ed Schlossberg specializes in developing participatory interactive experiences, imagineering the first hands-on learning environment in the U.S. for the Brooklyn Children’s Museum in 1977.
Today’s savvy consumers expect highly engaging and meaningful interactions with products and services. Customers demand ease of use, speed, efficiency and enjoyment. Creating such rich customer experiences requires not only expertise in branding and marketing communications, but also the ability to anticipate a consumer’s wants and needs. Rich user interface designs require creatives to think in terms of flow of user interactions rather that “pages” or “screens.”
Great user interfaces help customers focus on their goals instead of fighting with the application. Well designed user interfaces minimize “heavy thinking” and rather employ a “Don’t make me think” approach to interaction
Customers want simplicity, clarity, and most of all an enjoyable experience. INTOUCH Kiosk’s interactive media developers create interactive solutions that humanize technology and make it intuitive. INTOUCH understands that human beings won’t figure out how things work – they muddle through and give up if not fully engaged and understood.
INTOUCH Kiosk’s talented team of interactive media designers and expert front-end developers leverage deep expertise in information architecture and interaction design with a real world understanding of interactive digital media – infusing sight, sound and motion into every customer experience.
A customer experience is very focused on on-screen interactions and sensory feedback: the graphics, sounds, motion, and messages. Is the message inspiring? Does it intuitively connect with your customers? Are their senses fully engaged? Is it focused and relevant? Will the experience brighten and enhance a their day?
At INTOUCH we’ve made it our business to understand exactly how technology can be harnessed to connect with customers and consumers in an engaging yet highly resonant and functional way.